The term Interactive Digital Marketing is used to describe quite a broad range of mediums for advertising and promoting your property or development. In a nutshell, anything that allows the viewer to select what aspects of your development they view, in whatever order they like, is actually an Interactive Digital Marketing medium.
Typical examples of this are websites, or interactive DVD’s. Both of these mediums allow the interaction of your potential purchasers with all your marketing collateral. On a website, customers can use their mouse to identify areas of your site they are interested in. With a DVD, they would use a remote control – either in the comfort of their own home or in a sales centre. The great thing about DVD’s is they can be played on a large plasma screen. With the advent of HD, we now offer Blu-Ray formats which offer all the same interactivity as standard DVD, but in glorious high definition.
Other, more recent mediums are Touch Screen kiosks or iPad/iPhone apps. These new mediums both offer users a unique experience in touching the screen to navigate easily around you development, calling up information as they want to see it. Touch Screen kiosks tend to be installed in sales centres on your site, or in exhibitions. The beauty with iPad/iPhone apps is that they can be downloaded and distributed easily via 3G or wifi.
All interactive digital marketing shares a similar structure. They usually have a welcome screen, followed by the development layout. This layout, usually a site plan, which can be 2D or 3D, serves as an interactive menu. Users are usually presented with a menu showing the sold status of the units and maybe, critical information such as number of bedrooms and floor area. These units can then be selected directly by clicking on them within the site plan. This will then initiate a smooth transition of some kind to a detailed screen showing the unit details such as floor plans, room dimensions, specification, interior CGI’s or even 3D Walkthroughs. With apartment blocks it’s often nice to show the view from each unit so that users can see exactly what they can expect from their new apartment. 3d flythroughs and virtual tours can also be accessed from the main menu, which give a tour around the development.
As with Property Brochures and Website Design – using the same company to produce the CGI content, and the Interactive Digital Marketing solution makes a lot of sense. With the CGI content being the integral part of any interactive system, and great deal of coordination is required. Using a single-solution provider like Blue Cube Studios means you will save time, money and effort!
